Strengthening Digital Marketing for Dendeng and Rengginang Msmes Through Local Seo Assistance and Visual Branding in Girimekar Village
DOI:
https://doi.org/10.63309/dialektika.v24i2.1192Keywords:
MSMEs, digital marketing, Local SEO, visual branding, assistanceAbstract
Abstract
Micro, Small, and Medium Enterprises (MSMEs) have the potential to grow through the utilization of digital marketing; however, each business actor faces distinct challenges and needs. This Community Service activity aims to strengthen the digital marketing of dendeng (beef jerky) and rengginang (traditional glutinous rice crackers) MSMEs in Girimekar Village through assistance tailored to the specific needs of each partner. The implementation method includes field observations, interviews, needs identification, assistance program design, and activity execution. The identification results indicate that the dendeng MSME faced issues regarding business location inaccuracies on Google Maps and a lack of video-based promotional media. Meanwhile, the rengginang MSME experienced constraints in strengthening its visual identity and product packaging design. Based on these issues, assistance for the dendeng MSME was carried out through the optimization of the Google Business Profile as part of Local SEO and the creation of digital promotional videos. Meanwhile, assistance for the rengginang MSME was conducted through visual branding reinforcement by developing product packaging designs. The results of the activity demonstrate improved business location visibility, the availability of digital promotional media, and enhanced product visual identity tailored to the needs of each partner. A needs-based assistance approach is expected to serve as a more targeted strategy in supporting the capacity building of MSME marketing.
Keywords: MSMEs, digital marketing, Local SEO, visual branding, assistance
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