Digitalization of Ym Chips MSME Through Branding and Digital Marketing Media

Authors

  • Aflah Supriatna Universitas Al-Ghifari Bandung
  • Alika Jangiani Universitas Al-Ghifari Bandung
  • Andita Mauliyah Pratama Woy Universitas Al-Ghifari Bandung
  • Azmiyati Nur Hasanah Universitas Al-Ghifari Bandung
  • Eva Nurholifah Universitas Al-Ghifari Bandung
  • Fachry Syamsy.S Universitas Al-Ghifari Bandung
  • Gita Pebrianti Universitas Al-Ghifari Bandung
  • Haeva Mulyani Universitas Al-Ghifari Bandung
  • Ikhsan Zulfikar Ali Universitas Al-Ghifari Bandung
  • M. Aliafi Frimulya Universitas Al-Ghifari Bandung
  • Dedeh Rosmaniar Sofia Universitas Al-Ghifari Bandung
  • Ina Siti Nurhasanah Universitas Al-Ghifari Bandung

DOI:

https://doi.org/10.63309/dialektika.v24i2.1193

Keywords:

MSME Digitalization, Digital Marketing, Branding, Google Map,; Media For Promotion

Abstract

Abstract

Marketing digitalization is one of the efforts to help Micro, Small, and Medium Enterprises (MSMEs) expand their marketing reach and increase public awareness of their products. This community service activity was conducted at Keripik Singkong YM, located in Mekarwangi Village, Ibun District, Majalaya, Bandung Regency. The business previously relied on traditional word-of-mouth marketing, resulting in a relatively limited marketing reach. This activity aimed to improve the brand identity, location accessibility, and promotional media of the MSME through the utilization of digital technology. The methods used included interviews, observation, socialization, and mentoring. The activities were implemented through logo rebranding, registration of the MSME location on Goggle Maps, and the creation of a promotional banner. The results showed that Keripik YM obtained a new visual identity in the form of a redesigned logo, promotional media in the form of a banner, and a business location registered on Goggle Maps. In addition, the MSME owner gained an understanding of the importance of utilizing digital technology to support marketing activities. This digitalization activity can serve as an initial step for Keripik YM to expand product awareness and develop broader marketing activities.

Keywords: MSME Digitalization, Digital Marketing, Branding, Google Map,; Media For Promotion

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Published

31-08-2026

How to Cite

Aflah Supriatna, Alika Jangiani, Andita Mauliyah Pratama Woy, Azmiyati Nur Hasanah, Eva Nurholifah, Fachry Syamsy.S, Gita Pebrianti, Haeva Mulyani, Ikhsan Zulfikar Ali, M. Aliafi Frimulya, Dedeh Rosmaniar Sofia, & Ina Siti Nurhasanah. (2026). Digitalization of Ym Chips MSME Through Branding and Digital Marketing Media. Jurnal Dialektika: Jurnal Ilmu Sosial, 24(2), 804–811. https://doi.org/10.63309/dialektika.v24i2.1193

Issue

Vol. 24 No. 2 (2026): Jurnal Dialektika: Jurnal Ilmu sosial

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Articles

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