The Influence of Work Motivation and Job Satisfaction on Employee Loyalty With Rganisational Culture as an Intervening Variable in the DPRD Office of North Sumatra Province

Abstract

This study aims to analyze the influence of work motivation and job satisfaction on employee loyalty and examine the role of organizational culture as an intervening variable among employees of the North Sumatra Provincial DPRD (Regional People's Representative Council) in Medan. The study employed a quantitative approach with an explanatory design and involved 80 respondents selected from a population of 100 employees using the Slovin formula. The research instrument was a 1–5 Likert scale questionnaire that met the requirements of validity, reliability, and classical assumptions. Data analysis was conducted through multiple linear regression and path analysis using SPSS. The results indicate that work motivation and job satisfaction have a positive and significant effect on organizational culture and employee loyalty. Furthermore, organizational culture also significantly influences loyalty and is proven to partially mediate the relationship between work motivation and job satisfaction with employee loyalty. These findings confirm that increasing employee loyalty is not solely determined by motivation and satisfaction but also requires strengthening organizational culture. This study offers practical implications for the development of more integrated HR management policies, although it is still limited by the cross-sectional research design and limited location.