Bilingual Packaging Modification of Cireng to Reach Tourist Market Segments

Abstract

This community service article reports the development and producer validation of a bilingual packaging prototype for Cireng Gemoy, a local food micro-enterprise in Cihanjuang Village, Parongpong District, West Bandung Regency. The activity responded to the need for a more informative and market-oriented product presentation, particularly for visitors who may not understand Indonesian packaging information. A descriptive qualitative and design-based community service approach was used through observation, identification of packaging needs, prototype design, direct discussion with the producer on 18 August 2026, and follow-up communication via WhatsApp. The resulting prototype combines Indonesian-English information on product identity, origin, flavor variants, ingredients, preparation instructions, serving suggestions, storage, contact information, and basic hygiene messages. The producer responded positively, expressing that the new design and packaging updates were helpful and appreciated. The prototype was subsequently presented at the Expo held as part of the closing activities of the KKN Universitas Al-Ghifari, where visitors gave positive comments about its attractive appearance. These findings provide an initial indication that packaging modification can strengthen product presentation and attract public attention. However, the activity did not measure tourist purchase intention or sales before and after implementation; therefore, the potential to reach tourist segments is presented as a strategic opportunity rather than a proven causal effect.